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Features by Screen: Messages Tab
Messages Tab
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Video: Overview of the Messages Tab (8:37)
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The Message Library is where you will create and store your messages (both emails AND postcards) for future use.
Copy Message
The first thing on this page that's not totally obvious is the "copy message" icon, which bears some explanation. This is a very cool time-saving feature. Say you have a message stored in your message library that’s almost right for what you need to send out this time, but not quite. The Copy feature allows you to create a copy of an existing message, make changes and additions, send it off, and then save it as a separate message for later use. This is great if you’ve got a standard email or postcard template you like to start all your messages from.
Message Stats
You can see many different statistics from left to right in this collection, including date and time the message was created, type, total number sent, opened, clicked, complaints, and opt-outs. For detailed information on what all these stats mean, and how you can best use them to improve your marketing, click here.
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Now’s as good a time as any to mention that email ‘opens’ are only trackable at around 50%. This is true for every company who offers email tracking, not just ours (learn why).
So, the chances are quite good that you’re getting many more email opens that are showing up in your stats. So cheer up!
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Message Info
If you click in the name of a message or anywhere in the bar, you can see:
Message Details
Owner
Who owns this message. If a message is marked as "private," the message owner is the only person who can see and edit the message.
Message Tags
If you click "Message Tags", you can add tags to the current message. If you click the yellow “note” icon, you can add and remove tags from the list of available tags. Tagging messages can help you keep your messages organized. You might create tags for Type: Marketing, Type: Sales, Type: In-House, Type: One-Off’s, Type: Drip, or specific campaigns. Or perhaps, you offer more than one kind of product and you’d like to keep messages for your "Solar Power" products distinct from your “Ultimate Seafood Cooker” product; you could create tags for each (which, when using standardized naming conventions would be: Product: Solar Power, and Product: Seafood Cooker". You could then find any messages with those tags easily by doing a search for that tag, or you can create a message group based on that tag for even greater organization and clarity.
Private
When a message is set to private, it remains hidden and inaccessible to everyone but the message owner. An example of when you might use this is if you have a bunch of emails in sequences that you don’t want the sales people using as one-offs. To set a message to private, you just indicate who the owner is, then check the “Private” box, and it will no longer appear to anyone but the message owner. The ‘Private’ setting, and ‘Message Owner’ setting are, of course, only going to apply to OfficeAutopilot customers, since SendPepper customers don’t get multiple users who could possibly be the message owner, nor do they have anyone to keep messages ‘private’ from, except, of course, our extremely small, but beloved contingent of customers with multiple personality disorder. I just want to send a shout out to you folks (and all your various personalities), to acknowledge you, and to say, that I, for one, have always thought it a bit cruel and unusual to call it a “disorder.”
Mail Blasts
This shows all the instances where you've "blasted" this message, which is to say, that you've sent it to 2 or more contacts at once manually (not via a sequence).
Link Number
If you have tracked links within a message, this is where they will appear. The "link number" assigned to the links here are in order from top-to-bottom down the message and are useful to you if you go to create an active response rule that is based upon a given email link being clicked.
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A special Note about firing Rules based on when someone clicks a link in an email: [Note: OfficeAutopilot only]
If you want to create a rule that’s triggered when a contact clicks a link in an email, that email MUST have been created in, and be stored in the message library.
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FAQs
Some questions we've heard...
Relevant Links
Creating and Sending Emails
Creating and Sending Postcards
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