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Kickstart Campaigns: Overview
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Video: Hold Tight! Actual video for this is on the way!
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Click Here for a quick reference sheet on Kickstart Campaigns
Kickstart Campaigns
It is with great pleasure and and much anticipation that I unveil the all-new "Kickstart Campaigns" to you. These (mostly) done-for-you campaigns are nothing less than a full-on revolution in our offering to our beloved clients!
See, for as long as we've been in business, we've constantly asked ourselves, "What can we do to have our customers 'get this thing' and the full magnitude of how it can transform their business?" Yet, no matter how many how-to training videos, nor knowledge-base articles we created, there still remained a fundamental gap between the enormity of what our software was (and continues to be) designed to do, and what our clients were actually using it for.
We found ourselves feeling like we'd created the ultimate business and marketing Ferrari, but dismayed that so many of our beloved clients were only really using the horn and the seat-warmer. Some have certainly taken it to the races, but honestly, the number of our customers who are getting everything out of our software that they could is still quite small.
So, inside of our commitment that each and every one of our clients is blazing down the boulevard with our software, we created the "Kickstart Campaigns".
So, if you've been using your account as a simple auto-responder only, thus far, you can kiss those days goodbye.
The most successful businesses are comprised of a series of systems, which by definition, should be: done the same way every time; scalable; repeatable; predictable; yield measurable results; testable so that they can be optimized and refined over time. Otherwise, what you have is a smoldering mess of duct tape and wires, not a business.
What would it be like if you had automated systems for each of the following vital aspects of your business?
- Following up with new prospects, so that you never drop a lead...
- Nurturing cooler leads over time with valuable content so that your biz was top-of-mind when they were ready to buy again...
- Following up with new customers so that they were thanked, and given all the info and support they need to get the most out of their recent purchase...
- Registering people into your webinars and teleseminars and following up with them appropriately according to whether or not they actually attended...
- Getting feedback and testimonials from all clients...
- Getting referrals from clients...
- Following up with people who've cancelled to find out why they did, so that you could improve your products and services over time based on their feedback, or so that you could make offers to those people to get 'em back...
- Getting new affiliate partners...
- Making timely touches to your people with offers for them to buy around their birthdays, their purchase-anniversaries, and all major holidays...
Now, just to clarify, in case you're saying to yourself, "well, I do that stuff", I'm asking what it would be like if you had an AUTOMATED SYSTEM for these things which did them FOR YOU, not what it would be like if you managed do some of these things once in awhile. The difference is night-and-day... Frankly, it's the difference between profitable and not profitable.
So, given that we know what a difference it makes to have these systems in place in business, and given that this is the reason we created our software, we decided to take (most of) the work out of creating these systems away! That's right...we've created them FOR YOU, complete with professionally written and designed marketing pieces like e-mails, landing pages, postcards, along with tasks, rules, and more, and now they're ready for you to load into your own account and make them your own!
We made them with the aim that you would use them in one of two ways:
- As (mostly) done-for-you campaigns that you could simply customize, tweak, and personalize for your own business, and be off and running in a fraction of the time it would take you to create these puppies on your own.
- As a jumping-off point, a big ol' boost, a place from which to depart in creating your own versions of these very systems.
So, without further ado, we give you the "Kickstart Campaign" series. Check 'em out. The instructions for implementing 'em may seem involved, but I assure you that reading them, and going through the steps to get these integrated into your business will take you a fraction of the time as building them all from scratch. Also, you'll be learning along the way.
Lastly, and most importantly, this is your ticket to automating yourself to more profit, more time with your family, more joy in your life and your business, and (if I may be so bold) having the life you've always imagined yours would look like as an entrepreneur.
To get 'em in your account:
Just go to our knowledge base, and on the right-hand part of your screen (you may need to scroll to reveal the right-hand portion of the screen depending on your screen's width) you'll see the "Kickstart Campaigns" heading. In the "What you need to do" section of each, you'll find the package code you'll use to load each campaign right into your own account.
You'll want to read the information about each one, as well as the instructions for implementing. Later this month, we'll be releasing flow-charts for each campaign that will be sure to dazzle and delight you
Specific instructions for each Kickstart campaign are provided! Never fear!
Package Installation Instructions
- Click the "My Account" link in the upper right portion of your screen.
- Click the "Change Subscription" link to the right of "Your current subscription rate"
- Scroll down to the "Packages" section and click "Add a package"
- Now paste the package code for the given package or content into the field provided.
Conventions
In all emails, landing pages, postcards, and tasks, red text indicates where you need to replace it with your own custom text, or fill in the blank with your own specifics.
FAQs
Why are the instructions so long and involved? I thought this was supposed to be done-for-me...
Great question! There's some necessary customizing and putting-together-of-pieces that must happen in order for the campaign to actually reflect YOUR business, your offers, and work in the way that you want. While this may seem like a lot, given it could take you a couple of hours to fully customize and "trick out" your version of this campaign (though it could take as little as 30 minutes), it would take you many many hours, not to mention design skills (or outsourcing), copywriting skills, and so fourth to create something of this depth and caliber from scratch. Or, if you're like many small business owners, it may never get done at all.
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