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Kickstart Campaigns: Thanks for Us Feedback Campaign
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The Intention of this Campaign
To express your gratitude for your customer who's taken the time to hook you up with feedback! It's really important to let people you know you're thankful when they go out of their way for you, even if it just took 'em a minute.
This campaign is meant for: all customers who have given feedback. It is to thank them for their feedback and also to alert you of their feedback, so that you can do whatever there you deem appropriate, whether it's calling them to thank 'em for a lovely thing they said about your product or service, or if they've had some problem with your solution, for you to get into contact with them and make it right, and fix whatever needs fixing in to be sure it doesn't happen again.
What you get
- A Step Sequence (which prospects will be subscribed to automatically upon filling out the form): "New Customer: Step Sequence"
- A Tag (for easily creating a group of all contacts who've given you a testimonial)
What you need to do
- If your account did not come with this campaign, you will first need to install it. Package code:
- Customize your content (emails, task)
- Add rule (we show you exactly how)
How long this will take: 10-30 Minutes
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Instructions for Implementing
- Open up the Step Sequence called "Thanks For Giving Us Feedback"
- Go through each step and customize the email message and task, and add any others you'd like.
- Be sure to double check your work for spelling, punctuation, grammar and content.
- Be sure to save each step and save the sequence at the end.
- Change scheduling of the steps as you see fit or leave 'em as is.
The Sequence: "Thanks For Giving Us Feedback"
- Name: "Thanks For Giving Us Feedback" (or whatever you choose, remembering to use the recommended naming conventions so as to keep your system clean and organized)
- Public Name and Public Description: your call here. Remember that the public name and public description is what will show up when your contacts will see on the unsub. page should they choose to unsubscribe (God forbid), so be careful. This is also an opportunity for you to convince them they don't want to opt-out of receiving the sequence steps.
- Unsubscribe after Last Step: This is simply where you indicate whether you'd like someone to stay on the sequence after the last step is sent, or to have them removed from it. The choice is yours, but it can be a very good idea to let people stay on a sequence forever, so that they're not accidentally resubscribed to the sequence later (which can be annoying for them, and embarrassing for you: imagine getting a bunch of "Buy our thing" type emails after you've already bought it. Total rookie maneuver.). Leaving people subscribed to a sequence can also be a good way to segment your list, and quickly see if they've received certain communications.
- Show on Unsub. Page: When checked, this will show the sequence on the unsubscribe page so that if they choose to, your contacts can opt-out of it. You should check this for all marketing type sequences, however, if there's vital information that customers must get in order to fully make use of a product they've already purchased, or say, emails letting them know about the time/date of a webinar they've signed up for, then you should leave this unchecked so they don't accidentally opt-out of it.
Sequence Steps
The steps are listed below in the order they're in, within the sequence. You may, however, mix 'em up any way your little heart desires (reschedule/delete/edit certain steps). Whatever floats your boat! We didn't include the actual copy here, because let's face it, that'd just be ridiculous. You can take a look at the corresponding emails, postcards and tasks to see it. You'll need to edit and customize it anyway. Note that the email steps are also available in the message library, however, if you change a message in the message library, you must go into the sequence and pull the new version in as it will not automatically update the version within the sequence. This is of key importance.
We include the name of the email or postcard, the subject (or headline in the case of postcards), and the intent of a given step. We include the intent here to give you a clear picture of WHY the step is there. Every step of every sequence has an intent. Read 'em. You just may learn somethin'!
Step 1: Email: "Thanks for Giving Us Feedback"
Default Scheduling: Day 0: 15 Minutes
Subject: Thanks for your feedback!
The Intent: To make 'em feel good and glad they gave you their feedback!
Step 2: Task:
Default Scheduling: Day 0: Immediately
The Intent: To prompt you (or someone in your team) to grab and use the feedback as a testimonial or to follow up via phone with people who've left negative feedback.
Setting up your Rule:
Adding people to the "Thanks for Giving Us Feedback" sequence once they give their feedback is actually done automatically when they fill out the "Testimonial-Getting" SmartForm and you needn't worry about it if you have the "Testimonial-Getting" SmartForm set up correctly to do this. If however, you'd like to make it extra slick so that they are not only added to the "Thanks for giving us your feedback" sequence, but are also removed from the "Testimonial-Getting Sequence" in order so that they don't get any more requests for feedback, you can do so by creating the following rule.
Suggested Active Response Rule (Note: OfficeAutopilot customers only)
Suggested name of Active Response Rule: "Testimonial: If they give one, remove from "Testimonial-Getting"
Trigger: If has visited "Testimonial: Giving" PURL Landing Page.
Response: Remove from "Testimonial-Getting" seq.
FAQs
Some questions we've heard...
Why are these instructions so long and involved? I thought this was supposed to be done-for-me...
Great question! There's some necessary customizing and putting-together-of-pieces that must happen in order for the campaign to actually reflect YOUR business, your offers, and work in the way that you want. While this may seem like a lot, given it could take you a couple of hours to fully customize and "trick out" your version of this campaign (though it could take as little as 30 minutes), it would take you many many hours, not to mention design skills (or outsourcing), copywriting skills, and so fourth to create something of this depth and caliber from scratch. Or, if you're like a great many small business owners, it may never get done at all.
Relevant Links
Overview of Done-for-You Campaigns
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