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E-Mail Best Practices: E-Mail Addresses we WON'T mail
Role Address Exclusions
As part of our ongoing efforts to improve delivery and give our clients the best Email marketing experience possible, we recently decided to exclude several role addresses from bulk mailings. Role addresses are like "support@____.com", "info@_____.com", etc..
One of the major influences on an IPs delivery is engagement. Engagement is a measure of how interested users are in messages they are receiving. If a contact opens a message and clicks on a link, the ISPs see that and it gives the messages sender higher value, the idea is ESPs want to deliver relevant emails that their customers are interested in and block the ones they don’t bother to read or didn’t request (spam). 90% of these addresses are unmanned, role addresses where emails go to be parsed away cold, lonely, and unopened. Also, many role addresses such as info@ are associated with several email accounts at once and chances are that some of those recipients who aren't expecting your emails may complain.
Below is a list of role addresses we do not mail, when any role address is included in a bulk mailing, we automatically remove it from the send. If you have any further questions about why we do this or have suggestions for addresses that should/shouldn’t be on this list please don’t hesitate to contact abusedesk@sendpepper.com
Role addresses we do not mail
info@
sales@
marketing@
abuse@
spam@
postmaster@
support@
accounting@
billing@
FAQs
Some questions we've heard...
"Okay, so what do I do if I get people opting-in with one of the excluded role addresses?"
If this is a concern for you, you could put a disclaimer below the form, letting people know that they shouldn't use role addresses, or on the 'Thank You' page.
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